We Are Web Content Management Experts
We turn to the Web for the content it contains - from streaming video to PDF documents to text on a web page. The challenge for those who publish this content is making it easy for the Internet visitor to find and acquire while simultaneously satisfying their publishing objectives. In a nutshell, this is web content management.
Fully encumbered with the task of managing multiple media forms through a myriad of internet formats, web content management is a formidable task often requiring a sophisticated set of management tools. One size does not fit all. Your content management needs are unique and require customization to satisfy your requirements and to meet your objectives.
Duo Consulting recommends and implements content management systems that help you create, manage and deploy the content on the Web in a manner that works for you. There is no “best” web content management platform — although there are some bad ones. Determining the right platform for a specific project is a fundamental task of any web development initiative. The right system is flexible to your evolving needs and scalable to your growing requirements thereby insuring a long and effective value and a high return on your investment.
What is Web Content Management?
Web content management (WCM) is a set of technical capabilities, business rules and procedures for publishing content on the Internet. As an overview, these include:
- Authentication and permissions of content publishers
- Content authoring through browser-based templates
- Marketing or “tagging” of content with metadata
- Content repository with library services (e.g. version control)
- Workflow for content review and approval
- Cascading Style Sheet templates for display on multiple platforms
- Content reuse through XML
- Managed deployment/caching mechanisms for performance
The tasks a Web Content Management system handles include:
- Assemble content at the demand of the site visitor
- Deliver content to specific visitors in a personalized way
- Deliver content in multiple languages
- Accommodate multiple data types (text, documents, media, etc.)
Why use Web Content Management?
Being an effective Internet publisher is wholly dependent upon effective content. In the business world we say, “Cash is King.” On the Internet, “Content is King.” Marketers expect and demand a direct route to their website content without the intervention, cost and delay of the IT department “middleman.” To achieve this, a content management system provides an IT “approved” system that enables content publishers to exercise their publishing requirements.
What is Duo Consulting's Content Management Value?
Your organization is moving toward a more web-centric business model. The Internet is a more mission-critical component of your business operation. Few websites are mere online representations of their offline brochure. And if that is all it is, you are missing the boat!
Additionally, the Internet is an increasingly sophisticated environment. Web 2.0 technologies are driving greater interaction. Site visitors have increasing expectations of your web presence as an extension of your business or organizations function and operation. These capabilities, requirements and expectations demand that site publishers have an increasingly greater control over their content.
Years ago Duo Consulting developed its own content management system. Over time it has added commercial systems to its repertoire. We have successfully deployed these systems in a variety of organization and business environments. As a result, we have become quite expert at identifying and defining client requirements as well as deploying these systems into successful websites.
In combination with this demonstrable expertise, Duo complements its content management skills with business and marketing acumen and an eclectic design sensibility. The outcome for you is an effective online marketing and business resource that meets the needs of your organization and provides a measurable return on investment.
