Strategy & Analytics

Communication is the primary goal of your project.

How will you communicate?
What content is working now?
What content is missing?
Who owns the content?
Who needs to approve it before it goes live?

Web Strategy

Achieving success on the web today is dependent on effective strategy with intelligent implementation. It is no longer the domain of your IT team. Marketing departments drive online initiatives to create business value through tangible results.

Before we start developing anything we spend time with you defining your needs and functional requirements, reviewing your content and, ideally, speaking with your target audience and stakeholders directly to determine the proper course.

Duo’s proprietary process and methodology, honed through years of experience, assures we finish projects on time and within budget. Our process is completely scalable to match any scope of work and our adherence to our methodology minimizes delays while maximizing the quality of our deliverables.

Web Analytics

Understanding your business goals, Duo works with you to interpret your website metrics and help you execute incremental improvements. Duo partners with Google Analytics to track exactly what visitors do on your site. We provide detailed analytics that arm you with the information you need to better serve your site visitors, fine-tune your marketing initiatives and insure that your site is working in tandem with your overall marketing objectives.

Learn more about web analytics by downloading our Whitepaper, Using Web Analytics to Meet Your Business Objectives.

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Duo Consulting helps clients create, organize, and manage content to drive business results on the web. Founded in 1999, Duo has grown to be one of the most reputable and established Chicago web development firms with Professional Service, Law Firm, Non-Profit and Business clients nationwide.

Keep up to date with current issues by reading Duo's blog posts on Strategy.