Online Marketing

Your target audience must find your website and take some positive action. And you should measure the performance.

From our first conversation, we work with you to understand your business goals and match them with the most effective online marketing strategies and tools. It is not an afterthought. It is not a bolt-on after the site is launched. It is a foundation activity. And when your website is published, we help you review your Key Performance Indicators that register your site's successful peformance.

Search Engine Marketing

As the second most popular activity on the Internet (after email), search is a key component of your online marketing initiative. Achieving search engine prominence and traffic referred to your site by Google, Yahoo! and others is a competitive edge. This benefit is gained by thoughtful implementation at every stage of your site development.

Search engine marketing begins with strategic planning and informed execution. We research and develop an understanding of the keywords that drive targeted traffic to your site. And we consider you internal and external linking, and the content on your site and in the website code to provide you the best possible outcome.

Learn more about search engine marketing by downloading our Whitepaper, Getting Noticed by Search Engines.

Email Marketing & Communications

Targeted and personalized emails are a cost effective way to solidify relationships, reward loyalty and generate qualified leads. Working with our partner email service provider, we help you develop email marketing programs.

We provide opportunities to register on your website for your newsletter and other communication. We help you segment your site visitors to insure they are registered to receive the information they seek. And we develop graphically appealing emails that help you bring your message to those subscribers who have given you permission to send them email.

RSS - Syndicated Content

Syndicating Content with RSS feeds permits your site visitors to have select content from your website sent to them everytime you publish something new. Duo helps you define the content you wish to syndicate and implement these content feeds. Asking site visitors to "check back" for new content has always been a fruitless request. But providing interested site visitors with newly published content offers a remarkable benefit for your visitor and permits you to remain at the top of their mind.

Blogs

For organizations that have a publishing culture, Duo helps you implement an easy to use Blog.