Valorem Law Group »
Newly formed Chicago business litigation law firm, Valorem Law Group, approached Duo with the goal of effectively representing their strong value proposition and their unique approach to handling complex business litigation through alternative billing arrangements. Made up of all large law firm refugees, according to one of the firm's founders, Patrick Lamb, "Our aim is to focus on results, not hours. We chose the name 'Valorem,' meaning 'value' because we are committed to providing true value to our clients along with superior results.
Goals
- Provide an online presence that explicitly presents Valorem Law Group's points of differentiation. Results not hours.
- Provide Valorem Law Group a flexible website medium in which, without technical support and cost, they could add text, images and media on pages of yet undefined content as their business develops.
- Organically integrate Patrick J. Lamb's existing blog, In Search of Perfect Client Service, into the website.
Results
For this small group of internet savvy and seasoned legal professionals Duo used Adobe's Contribute content management system. The low cost Contribute CMS provided both rapid development as well as dramatic flexibility for adding different kinds of content.
Simple top level navigation focuses on fundamental questions and issues a prospective client might ask. Client controlled sub-level navigation provides the flexibility to delve into deeper issues and questions Valorem may wish to address. Firm members are receiving comments about the site from their business network and are actively making their own changes to the site.
Existing blog is seamlessly integrated into the home page of the website.
Simple strategic imagery complemented core messages of collaboration and client-focused humility.
Valorem Law is the recipient of the 2008 Web Marketing Associations WebAward for Legal Services - Standard of Excellence.
