McSweeney's - Store »
Independent publisher McSweeney's (AKA Timothy McSweeney's Purchasing Harangue of Dave Eggers' fame) contacted Duo Consulting to help them convert their limited Yahoo! storefront to a fully enabled e-commerce catalog and online ordering system. They also wanted full administrative control of their product catalog, inventory management, customer order information and history, as well as a subscription management system. While the McSweeney's group was proud of their 'rustic' interface, they realized that the only way to keep up with their escalating orders and customer service responsibilities was to fully automate the ordering, administrative and fulfillment process.
Duo worked with McSweeney's in phases to better measure end-user feedback. The first release incorporated the publication catalog management system and online ordering with real time credit-card processing and integration with their third-party fulfillment system. It also included a Distributor extranet whereby independent bookstores had the ability to login and pre-order upcoming McSweeney's releases.
The second release incorporated an online subscription management system whereby customers can purchase, renew and manage mailing information for each of their subscriptions, and also integrated an email marketing tool for the McSweeney's group to better communicate with their loyal following.
Duo continues to partner with McSweeney's to enhance its e-commerce and catalog management capabilites as the new functionality, and success of the subscription management model in particular, garnered a significant upsurge in orders and site usage.
