Sonny Cohen

Director of Internet Marketing Strategy

P: 312.529.3003
F: 312.529.3001

Sonny works closely with Duo’s clients to develop their online business and marketing strategy. His tactical responsiblities include:

  • Implementing and managing paid search engine campaigns, organic search engine optimization (SEO) campaigns
  • Consulting on and implementing permission-based email using ExactTarget, Duo's preferred email service provider.
  • Providing strategic online marketing consultation to law firms and others using web analytics to help drive website and business performance.

Sonny has over 30 years of business management and marketing experience including:

  • Serial entrepreneur and business marketer as an Apple Computer reseller growing his self- funded business into a $30 million multi-store retail chain and technology consulting practice.
  • Internet Partner in the business consulting firm Friedman, Eisenstein, Raemer and Schwartz (FERS).
  • Director of Business Development for startup Primecom, an online e-commerce application service provider
  • Director of Marketing for NextPart, Inc., an Internet-based distributor of recycled auto parts.

Sonny freely shares his experience and knowledge about social media marketing, blogs, email marketing, search engine optimization, online reputation management

  • Panelist at the Marketing Partners Forum and NE Legal Marketing Association Annual Conference
  • Seminar presentations at Legal Marketing Association Regional Conferences in Minnesota, Chicago and New England
  • Seminar presentation at annual Federation of Humanities Council Conference
  • Online marketing panel moderator at the Meritas annual Marketing Conference
  • Online webinar presentation on behalf of LexisNexis

Sonny is a member of the Web Analytics Association, Search Engine Marketing Professionals Organization and the Legal Marketing Association. He has a BS in Engineering and a Masters in Regional Planning from the University of Michigan. Go Blue.

When not helping his clients, Sonny is an avid inline skater (Rollerblader) hitting the streets for 10 - 15 mile workouts. He is also into birding and land conservation and active in the Lake Cook Chapter of the Illinois Audubon Society where, besides watching birds, he takes a busman's holiday managing the Chapter's website and email communications and practicing SEO techniques on his Lindholm Roofing roofer problems site. Oh yeah, and he's a Chicago Cubs baseball fan still hoping they might play in a World Series in his lifetime.